Some days ago has appeared a new video in the P&G Youtube Channel: P&G Thank You, Mom | Pick Them Back Up ! Sochi 2014. Just wonderfull. It’s a cool example ofStorytelling and viral essence a it is becoming viral not because inside there are babies,but for the storyboard behind that. Viral Essence For teaching us that falling only makes us stronger. For giving us the encouragement to try again.Thank You Mom, that sentence that is in the description (very short) of the video represent the essence of the feeling that the video want to transmit. Watching the video the audience relate with their life so they are “touched” from that.
Furthermore in that video has been created around the technique of storytelling of parable of the hero in a familiar context: the hero is not the mother..the hero is the son that begin to live and make sport then meet the mentor that support and teach to fall down and lift up. In the end the hero is a different person, a winner one.