Do you want to try a pair of shoes? you have to pay 10 euro! This is the recipe to oppose to online shopping. It seems so, at least reading the title of the journalist of Adige, a newspaper from Trento, a city in the north of Italy. Trento is a city famous for mountain sporty people, mostly climbers, mountain bikers, mountaineers..that look for technicity when they buy, not often, but more then in the other city where i lived before. I dont want to say who has right or is going in the wrong way, but just to express my opinion.